Integrated Brand Communications and the Emergent PR MIX: The future of strategic corporate public relations

Thursday, August 19, 2021 at 12:00 PM until 1:00 PMEastern Daylight Time UTC -04:00

This webinar will explore the emergence of a new paradigm in public relations; Integrated Brand Communications (IBC) – a holistic communications strategy that integrates all communications activities – such as public relations, marketing, advertising, graphic designs, investor relations, internal communications, e-commerce, social media, and others– to manage the company's most precious asset: the brand.

Our MA in Public Relations program is designed to prepare students for fast-evolving strategic communications jobs by emphasizing critical thinking and problem solving, exceptional writing skills, and the innovative digital tools required for a successful career in the public relations profession.

Registration is no longer available because the registration deadline has passed.